// Jake Fox — Founder, Sol Studio
I get it because I’ve lived it.
I started in music. Not marketing, not tech — music. As an independent artist I had no choice but to figure everything out myself: the design, the branding, the strategy, the algorithms. Nobody was going to do it for me. That process of learning compounded, and somewhere along the way I realised I was genuinely good at it, and a lot of the people I admired weren’t getting the recognition they deserved simply because marketing wasn’t their thing.
Sol Studio exists because of that gap. The people I want to work with are the ones who’ve put everything into what they do: wedding creatives, artists, art venues, explorers, people building sustainable businesses. They have the passion. They have the work. What they’re missing is a marketing system that actually works for them.
I believe small businesses deserve the same strategy that big agencies reserve for enterprise clients. That means solid SEO foundations, but it also means GEO and AI marketing, and that’s not a trend. Businesses showing up in ChatGPT, Gemini, and Google’s AI Overviews right now are building an advantage their competitors won’t recover from easily. That’s the edge I build for the people I work with.
If you’ve got a passion for your work and you’re ready to grow it properly — I’d love to hear from you.